Katrina Kaif owned Kay Beauty becomes first Indian brand to launch at UK’s Space NK : Bollywood News

Katrina Kaif has added another feather to her cap — this time, as an entrepreneur. Her beauty brand Kay Beauty, co-founded with Nykaa, has officially made its UK debut, becoming the first Indian-founded beauty label to be launched at the prestigious Space NK.

Katrina Kaif owned Kay Beauty becomes first Indian brand to launch at UK’s Space NKThe milestone marks a defining moment not just for Katrina, but for the Indian beauty industry at large, as Kay Beauty takes its inclusive, performance-driven philosophy to international shelves. For Katrina, the brand has always been personal, stemming from her own journey in front of the camera.

“Kay Beauty celebrates the transformative power of beauty, encouraging self-expression and empowering people to feel confident in their own unique identity,” Katrina said, reflecting on the journey. “The brand grew from my personal journey, both as an actor and as someone who wanted to build a space where beauty feels approachable rather than intimidating.”

Calling the Space NK launch “incredibly meaningful,” Katrina added, “With the UK’s vibrant South Asian community and strong beauty culture, this is a powerful opportunity to connect with a global community that shares our values. We’re excited to continue championing inclusivity and the message at the heart of our brand: #ItsKayToBeYou and #MakeupThatKares.”

Adwaita Nayar, Co-Founder of Nykaa, echoed this sentiment, calling it a “new chapter for Indian consumer brands with global ambitions.” She said, “Kay Beauty, one of our most-loved owned brands, stands as a clear example of our vision — to build high-performance Indian brands that confidently compete on the global stage.”

Margaret Mitchell, Chief Commercial Officer at Space NK, added, “We’re thrilled to welcome Kay Beauty to Space NK as our first Indian brand. The brand’s philosophy, rooted in authenticity and self-expression, aligns beautifully with what our customers are looking for.”

Founded in 2019, Kay Beauty has quickly risen to become one of India’s most celebrated brands, even being named Vogue India’s Beauty Brand of the Year 2022. With over 1.6 million followers and a strong retail presence, the label now steps onto the global stage, further cementing Katrina Kaif’s status as not just a Bollywood superstar but also a powerful entrepreneur shaping the future of beauty.

Kay Beauty officially launched its products across select Space NK stores and online at spacenk.com from September 3, 2025 onwards.

Also Read: Katrina Kaif and Hrithik Roshan reunite in romantic Rado ad, fans says ‘clearly shot separately’

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