Ather’s Rizta powers 60% of sales, challenges Ola for 3rd spot in July E2W market

Ather Energy has significantly reduced its sales gap with Ola Electric in India’s electric two-wheeler (E2W) market. According to Vahan data as of July 27, 2025, Ather sold 13,187 electric scooters during the month, achieving a 16.5% market share.Ola Electric sold 13,712 units, with a market share of 17.2%. The difference between the two stands at just 525 units, marking Ather’s closest margin with Ola so far.
While Ather is closing in on Ola, both companies trail behind legacy manufacturers. In July 2025, TVS Motor led the E2W market with a 22% share, followed by Bajaj Auto at 21.1%. Ola Electric held the third position with 17.2%, and Ather Energy was close behind with 16.5%.
Overall, the electric two-wheeler market experienced a 21.6% increase in sales volumes in July 2025 compared to June, indicating a rise in consumer interest and heightened competition among brands.
This is a notable shift from July 2024, when Ola Electric sold 41,803 units, holding a 39% market share, while Ather sold 10,218 units with a 9% share. In a year, Ola’s monthly sales have fallen sharply, while Ather’s have grown steadily. The change reflects broader shifts in company strategies and market conditions.A major factor behind Ather’s recent growth is the Rizta scooter. Launched less than a year ago, the Rizta now accounts for nearly 60% of Ather’s total monthly sales and has already crossed the 100,000-unit mark. The scooter is priced between ₹99,999 and ₹1,14,500 (ex-showroom), offering a competitive option in the market.

The strong customer response to the Rizta led Ather to increase its retail presence, particularly in northern and western parts of India, where it had limited reach earlier.

As of March 2025, Ather operated 351 retail centres across the country. The company plans to expand this network to 700 outlets by the end of FY26.

In addition to expanding its retail footprint, Ather has focused on improving its service quality and customer experience. These steps have helped the company improve its market conversion rate and build a stronger presence in key regions.

Ola Electric, on the other hand, has seen a decline in its market share over the past year. The company shifted its focus toward profitability, resulting in reduced monthly sales. This change has allowed competitors like Ather to gain market share.