India well-positioned to capitalise on global trade opportunities despite tariff uncertainties: TVS Motor’s Sudarshan Venu

India is well-placed to take advantage of global opportunities despite trade uncertainties, according to Sudarshan Venu, Chairman & MD of TVS Motor.He said that a combination of strong domestic demand, growing exports, and government-led trade initiatives has created a solid foundation for the auto sector. “All these, along with the robust growth in demand in India itself, are opportunities to capitalise on,” Venu told CNBC-TV18.

Indian auto exports remain healthy

He pointed out that Indian automobile exports remain healthy, with two- and three-wheelers finding strong demand in Latin America, Africa, and emerging markets. The government’s efforts to improve market access through trade deals with the EU, the UK, Switzerland, Australia, the UAE and others are also expected to support this growth.
On the company’s growth strategy, Venu stressed that TVS is well-positioned to ride the expansion cycle. “I think TVS Motor Company’s growth plans are intact,” he said, adding that new launches — including one unveiled recently and more lined up — will further strengthen its position in the market.Demand in emerging markets

Rising middle-class demand, particularly in emerging markets, is another tailwind for the company. “There is structural growth and growing demand among the middle class for two-wheelers,” Venu noted, highlighting that India itself remains one of the fastest-growing large economies.

Global customers, especially in developing economies, continue to see value in Indian two-wheelers, with three of the top five players worldwide by volume being Indian companies. Brands like TVS and Bajaj have built a strong presence in markets across Africa and Latin America, reinforcing India’s competitiveness in the sector.

Government sources have also indicated that the Indian economy is equipped to absorb the impact of US tariffs by diversifying exports and leveraging new trade agreements with EFTA, the UK, and potentially the European Union.

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