Zupee rolls out short-format content after real-money gaming ban

The monetised platform will feature 1-3 minute mini episodes across various genres such as drama, romance, thriller, and comedy. It will be rolled out first on select Android devices and then expanded to iOS soon.

According to the Gurugram-based company, Zupee Studio is first of the many new experiences that it is planning to unveil, while continuing to serve its free-to-play users.

<figure class="image embed" contenteditable="false" data-id="580514" data-url="https://images.yourstory.com/cs/2/c2cedff02d6111ef9021856619e24ca1/PHOTO-2025-09-09-09-58-00-1757394269150.jpeg" data-alt="Zupee Studio" data-caption="Zupee rolls out short format content platform

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“Zupee Studio reflects our long-term vision of shaping the future of entertainment in India. For us it has always been about creating joy and connection for millions of Indians,” said Dilsher Singh Malhi, Founder and CEO at Zupee.

“This growth chapter echoes our belief in storytelling as a powerful force to engage, inspire and entertain. We are extending that philosophy into entertainment by creating a platform that entertains, connects and resonates with millions of Indians,” said Dilsher Singh Malhi, Founder and CEO at Zupee.

The company’s expansion comes on the heels of the The Promotion and Regulation of Online Gaming Act, 2025, which bans all real-money games, which used to be a key driver of revenue for Zupee.

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