In a statement, Kerala Tourism said its website keralatourism.org is ranked second among travel as well as tourism sites in the global rankings. The site came second in the category of tourism industry. Thailand Tourism emerged first in all these global rankings. Vietnam, Incredible India, and Indonesia occupy the third, fourth and fifth positions respectively.
Similarweb.com, launched in 2007, is internationally recognised for web-traffic analysis. According to Google analysis, six million users made 7.9 million visits to the Kerala Tourism website during 2024-25. Around 5.8 million customers reached the Kerala Tourism site through browsing. More than one million people visited the site by typing keralatourism.org, while close to nearly one million people were lured by advertisements.
Features of website
People from about 200 countries visited the website. Apart from the home page, many visited pages such as accommodation facilities, tourist destinations, tour packages, heli-tourism, wedding destinations, festival calendar, Theyyam calendar and yoga. The website has over 1,00,000 pages, featuring high-resolution images, engaging videos and a visually appealing layout. It also features a travel planner, live webcasts, and e-newsletters.
Available in more than 20 languages, the Kerala Tourism website covers the State’s unique attractions, culture, and travel. The site has already been recognised as one of the top 10 tourism websites in Asia-Pacific and the Middle East. It recorded nearly 10 million visitors and over 20 million page views in 2023-24.
Published – June 21, 2025 08:36 pm IST
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