Deshpande Startups: Empowering Bharat’s Entrepreneurial Heartland

India’s economic promise extends far beyond its metro cities. In the semi-urban and rural landscapes of the country commonly referred to as Bharat lies an abundance of untapped entrepreneurial potential. Deshpande Startups, a pioneering incubator headquartered in Hubballi, Karnataka, is dedicated to unlocking this potential. 

With a mission rooted in local relevance and inclusive growth, it is reshaping the narrative of innovation in India. Founded by visionaries Gururaj ‘Desh’ Deshpande and Jayshree Deshpande, both originally from a Tier-2 town near Hubballi, the incubator embodies the belief that transformative change must begin at the grassroots. 

Their own journeys as entrepreneurs imbued them with a deep understanding of the barriers faced by aspiring founders in non-metro regions. Recognising the lack of exposure, mentorship, and resources in such areas, they set out to build an enabling ecosystem that nurtures intent into impact.

Bridging the Gap for Bharat’s Builders

Deshpande Startups isn’t a typical incubator transplanted from urban India. It was purpose-built for Bharat, designed to respond to the unique challenges and strengths of rural and Tier-2/3 India. The recently launched Kanwal Rekhi Rural Entrepreneurship and Startup Centre (KREST) in Nizamabad, Telangana, is a testament to this vision, bringing cutting-edge support closer to underserved regions.

Their core philosophy is a “Founder-First” approach. By prioritising individual growth, clarity, and decision-making capacity, Deshpande Startups ensures that every startup, regardless of its origin or polish, receives support attuned to its context. This commitment to customised, empathetic incubation has made it the first choice for founders across North Karnataka and North Telangana, and increasingly, the rest of Bharat.

Comprehensive, Tiered Programs

Operating as a sector-agnostic incubator, Deshpande Startups offers:

• Pre-Incubation & Incubation: Tailored for different stages, with structured cohorts and rolling admissions.
• Accelerators: Theme-focused programs that fast-track startups with market traction.
• Advanced Lab Infrastructure: Including ESDM, mechanical, and electronics labs; an agri-innovation farm; and hardware manufacturing facilities.
• Community Engagement: Bootcamps, founder dialogues, and open events foster a startup culture even among non-participants.
• Annual Conference – Startup Dialogue: India’s largest Bharat-focused startup gathering, convening founders, investors, and policymakers.

This multi-layered approach ensures continuous support and learning, enabling founders to transition smoothly from ideation to scaling.

Measurable Impact and Scaling Success

Over the past decade, Deshpande Startups has incubated 517+ startups. Among them, over 240 of these startups have successfully commercialised their products, demonstrating both innovation and market relevance. More than 100 startups have filed patents, reflecting a strong culture of intellectual property and technological advancement.

Collectively, the incubated startups have raised over Rs 128 crore in funding, enabling significant growth and expansion. These ventures have created more than 3,000 jobs, contributing to regional employment and economic development. Together, they have generated cumulative revenues exceeding Rs 838 crore, underscoring the tangible impact of Deshpande Startups on Bharat’s entrepreneurial ecosystem.

This success has transformed North Karnataka into India’s second-largest startup hub outside Bengaluru. The ripple effect is now being seeded in North Telangana.

Stories of Local Innovation with Global Reach

Startups born at Deshpande Startups are solving real-world problems with global potential:

• Nanopix: Founded in 2010, this company has revolutionised dry fruit sorting using proprietary imaging tech. With 62 patents and a 53% market share, it’s a Made-in-Hubballi global success.
• Rapture Innovation Labs: Makers of India’s first subwoofer headphones, now exporting to over 42 countries. Incubated and funded by Deshpande Startups, they manufacture onsite at the Hubballi facility.

A Culture of Capacity Building

The incubator doesn’t just support startups—it builds founders. Its capacity-building framework includes:

• 2+2 Model: A dialogue format pairing two founders with two domain experts, fostering actionable insights.
• Personalised Assessments: Founders undergo one-on-one diagnostics to tailor mentorship and resource alignment.
• Well-being and Resilience Focus: Regular check-ins and wellness initiatives help founders navigate emotional hurdles.
• Community & Peer Learning: Cohorts and platforms create a support system that extends beyond formal programs.

Outreach that Starts Young

Recognising that entrepreneurial mindsets take root early, Deshpande Startups actively engages with colleges. Through its YUVA Program, over 30,000 students from 60+ institutions in North Karnataka and Telangana have been introduced to the world of startups. The incubator is now scaling YUVA to Tier-3 and Tier-4 cities nationwide.

Strategic Partnerships and Ecosystem Integration

Collaboration is central to Deshpande Startups’ model. They work closely with the Government of Karnataka through initiatives like Startup Karnataka, Elevate, and the KITS scheme to facilitate early-stage funding and incubation infrastructure.

The Department of Science and Technology (DST) and the Ministry of Electronics and Information Technology (MeitY) play a key role in supporting funding, incubation, and capacity-building for startups under Deshpande’s wing. In the academic domain, partnerships with institutions such as KLE and RGUKT enable the co-development of scalable entrepreneurial programs at the college level. 

Furthermore, their association with The Bharat Project enhances visibility, storytelling, and media outreach for grassroots founders while also strengthening mentorship and community engagement across Bharat. These partnerships expand reach, enhance credibility, and create cross-sectoral value.

Lessons and Reflections

Building a startup ecosystem in rural India is not without its hurdles. Founders in these regions often struggle with limited exposure, lacking access to essential enablers such as mentors, markets, and funding opportunities. 

Additionally, economic inequality presents a unique challenge—startups must operate in communities with constrained purchasing power, necessitating frugal, value-driven, and contextually relevant business models.

Another persistent challenge is the need for patient capital. Many of the innovations emerging from these regions aim to address long-standing systemic issues, which require longer gestation periods and a tolerance for delayed returns on investment. Addressing these challenges demands a nuanced, empathetic, and long-term approach to ecosystem development.

Deshpande Startups believes success lies in consistency, empathy, and long-term vision, not quick fixes. For other incubators, their advice is simple: co-create with the community, build trust before programs, and focus on founders more than ventures.

Defining Innovation from Bharat

Innovation from Bharat isn’t about cutting-edge technology alone. It’s characterised by a deep local understanding and contextual design that reflects the realities of everyday life in rural and semi-urban regions. This innovation is often co-created with communities, ensuring that solutions are not only effective but also embraced by those they serve. 

It targets pressing challenges in sectors such as agriculture, livelihoods, health, and education—areas with direct impact on quality of life. Ultimately, Bharat Innovation focuses on building inclusive, scalable, and sustainable models that generate meaningful change at the grassroots level. This grounded approach is redefining how India thinks about entrepreneurship, beyond Silicon Valley blueprints.

Redefining Founder Success

At Deshpande Startups, success means building sustainable businesses that are firmly rooted in the local context, addressing real problems with viable solutions. It also involves generating employment opportunities and driving inclusive economic growth that benefits entire communities. 

Furthermore, true success is reflected when founders evolve into mentors and role models, giving back to the ecosystem and inspiring the next generation of entrepreneurs from Bharat. Founders don’t just graduate; they stay embedded in the ecosystem as contributors. This creates a virtuous cycle of entrepreneurship that continues to enrich Bharat.

Vision: Democratizing Entrepreneurship

Over the next 2–3 years, Deshpande Startups aims to scale its YUVA initiative nationwide, placing a strong emphasis on Tier-3 and Tier-4 institutions to inspire young entrepreneurs early. It also seeks to expand its Bharat Expansion Program, encouraging startups from metro cities to establish operations in rural and semi-urban areas, thereby bridging opportunity gaps. A strategic shift from standardised modules to hyper-personalised incubation will ensure that each founder receives support tailored to their specific stage, context, and ambition. 

Additionally, the incubator plans to broaden its physical footprint by forming new state-level partnerships in underserved regions, enabling deeper and more localised ecosystem development. Their long-term goal is bold but clear: become the go-to platform for every founder building for and from Bharat.